Knowledge of foreign trade marketing website construction

The new trend of Google optimization covers multiple fields, and the following are some specific technologies:

Mobile First Indexing
Background: With the popularity of mobile devices, Google began implementing mobile first indexing in 2018, which primarily evaluates and ranks websites based on their mobile versions.
Optimization strategy: Ensure that your website has a good user experience on mobile devices, including responsive design, fast loading speed, and an easy to navigate interface.

Voice Search Optimization
Background: With the popularity of smart speakers and voice assistants, voice search has become an important search method.
Optimization strategy: Use long tail keywords and natural language to optimize website content to adapt to voice search queries. For example, answering common questions and providing concise and clear answers.

Artificial Intelligence and Machine Learning (AI&Machine Learning)
Background: Google’s algorithms are increasingly relying on artificial intelligence and machine learning technologies such as RankBrain to better understand user intent and provide relevant search results.
Optimization strategy: Create high-quality, valuable, and relevant content to meet user needs. Use schema markup to help search engines better understand your content.

User Experience (UX)
Background: Google is increasingly valuing user experience as one of its ranking factors.
Optimization strategy: Improve website loading speed, usability, and accessibility. Ensure that website content is easy to read and understand, providing good navigation and internal link structure.

Video Optimization
Background: The consumption of video content on the Internet is growing, and Google is also paying more and more attention to video search results.
Optimization strategy: Create high-quality video content and optimize video titles, descriptions, and tags. Embed the video into relevant web pages and use structured data to tag the video content.

Local Search Optimization (SEO)
Background: Local search optimization is becoming increasingly important for local businesses as users tend to search for services and products locally.
Optimization strategy: Create and optimize the Google My Business (GMB) list to ensure the accuracy of your business information. Get local references and comments to improve your local search visibility.

Structured Data (Schema Markup)
Background: Structured data is a type of code used to tag web page content, which can help search engines better understand and display your content.
Optimization strategy: Use appropriate structured data types to tag your webpage content, such as products, comments, events, etc. This can help your webpage obtain rich snippets in search results and increase click through rates.

Page Speed Optimization
Background: Page loading speed is an important factor in user experience and search engine ranking.
Optimization strategy: Use tools such as Google PageSpeed Insights to evaluate and optimize your webpage loading speed. Optimize image size, enable browser caching, reduce HTTP requests, etc.

HTTPS and Website Security
Background: Google considers website security as one of its ranking factors and encourages websites to use HTTPS protocol to protect user data.
Optimization strategy: Ensure that your website uses HTTPS protocol and regularly check and fix security vulnerabilities. Use secure passwords and authentication methods to protect your website and user data.

Content Quality&Relevance
Background: High quality, valuable, and relevant content is the core of Google optimization.
Optimization strategy: Create original, deep, and relevant content to meet user needs. Regularly update and maintain your content to maintain its freshness and relevance.
These technologies represent a new trend in Google optimization, and by implementing these strategies, you can improve your website’s ranking and visibility in Google searches, thereby attracting more organic traffic and potential customers.