Knowledge of foreign trade marketing website construction

When you find that Google optimization (SEO) has little effect, it may be because some key hidden settings are not configured correctly. Here are some hidden settings that may affect SEO effectiveness and how to optimize them:

Website Structure and Navigation
Clear website structure: Ensure that your website has a clear hierarchical structure, allowing users and search engines to easily find content. Use logical URL structures and ensure that each page has appropriate internal links.
XML Site Map: Create and submit an XML site map to help search engines better understand the structure of your website and index new pages faster.

Page loading speed
Optimize images: Use appropriate image formats (such as WebP) and compress images to reduce page loading time.
Enable browser caching: By setting appropriate caching policies, reduce server requests and improve page loading speed.
Use Content Delivery Network (CDN): Distribute your website content to servers around the world to reduce latency during user access.

Mobile friendliness
Responsive design: Ensure that your website displays well on various devices, including smartphones and tablets. Using responsive design techniques to enable websites to automatically adjust their layout based on screen size.
Mobile first indexing: As Google has adopted mobile first indexing, it ensures that your mobile website has the same content and functionality as your desktop website.

Technical SEO
HTTPS： Use HTTPS protocol to protect user data and improve search engine rankings. Ensure that all pages of your website are served via HTTPS.
Canonical Tags: Use canonical tags to address duplicate content issues and ensure that search engines know which page is the primary version.
Structured data: Use structured data (such as Schema. org) to help search engines better understand your website content and improve its presentation in search results.

Content quality and relevance
High quality content: Create valuable, unique, and relevant content for the target audience. Ensure that the content is easy to read and contains relevant keywords.
Keyword research: Conduct keyword research to understand the keywords users use in search engines and use them reasonably in your website content.
Content Update: Regularly update your website content to maintain its freshness and relevance. This helps attract users to follow up and improve search engine rankings.

External links and social media
High quality external links: Obtain external links from other high-quality websites to increase the authority and credibility of your website.
Social media integration: Integrate your website with social media platforms to increase brand exposure and user engagement. This helps to increase website traffic and search engine rankings.

User Experience (UX)
Usability: Ensure that your website is easy to use, including clear navigation, easy to read text, and appropriate button sizes.
Reduce pop ups and ads: Excessive pop ups and ads may disrupt the user experience and cause users to leave your website. Try to minimize the use of these elements.
Page dwell time: By providing attractive content and a good user experience, increase the user’s stay time on your website. This helps improve search engine rankings.

Analysis and Monitoring
Google Analytics： Use tools such as Google Analytics to monitor your website traffic, user behavior, and conversion rates. This helps to understand the effectiveness of your SEO strategy and make necessary adjustments.
Google Search Console： Use Google Search Console to monitor the performance of your website in search engines, including index status, search queries, and link issues. This helps to promptly identify and resolve SEO issues.
By optimizing these hidden settings, you can improve the visibility and ranking of your website in search engines, thereby increasing organic traffic and potential customers. Please remember that SEO is a continuous process that requires constant monitoring, analysis, and adjustment.