Knowledge of foreign trade marketing website construction

In the era of mobile first, Google optimization (SEO) needs to focus on the needs and experiences of mobile users. Here are some Google optimization strategies adapted to mobile needs:

Responsive Design
Core idea: Ensure that the website can automatically adjust its layout and content according to the screen size and resolution of different devices.
Advantage: Provides a consistent user experience, avoiding page misalignment or functional abnormalities caused by different devices.
Implementation method: Use CSS media query, Flexbox, Grid layout and other technologies.

Page loading speed optimization
Importance: Mobile users have a lower tolerance for page loading speed, and fast loading pages can significantly improve user retention and conversion rates.
Optimization method:
Compress images: Use modern image formats such as WebP and compress the image size.
Enable browser caching: Reduce duplicate loading of resources.
Reduce HTTP requests: merge CSS and JavaScript files, use CSS sprites, etc.
Using Content Delivery Network (CDN): Accelerate resource loading.
Optimize server response time: Choose high-performance servers and optimize backend code.

Mobile friendly navigation and interaction
Simplify navigation: Use the Hamburger Menu or bottom navigation bar to ensure that navigation elements are easy to click.
Increase button and link size: to avoid user experience caused by accidental touch.
Optimize form input: Use features such as auto fill and input validation to simplify the form filling process.
Avoid using Flash: Most mobile devices do not support Flash, and it is recommended to use modern technologies such as HTML5 instead.

Content Optimization
Concise and clear: Due to limited screen space on mobile devices, content should be concise and clear, avoiding lengthy paragraphs and complex formatting.
Prioritize important content: Ensure that critical information and important functions are displayed first when the page loads.
Use short titles and descriptions to attract user attention and increase click through rates.

Local search optimization
Importance: Mobile users often conduct local searches, such as searching for nearby restaurants, shops, etc.
Optimization method:
Add geographic location information: Add company address, phone number, and other information to the website.
Register for Google My Business: Improve visibility in local search results.
Optimize local keywords: Naturally incorporate local keywords into the content.

Mobile First Indexing
Background: Google has made mobile first indexing the default indexing method, which means that Google primarily ranks based on the content of the mobile version of the page.
Response strategy: Ensure consistency in content between mobile and desktop devices to avoid ranking decline due to differences in content.

AMP（Accelerated Mobile Pages）
Introduction: AMP is an open-source project launched by Google aimed at improving the loading speed of mobile pages.
Advantage: By simplifying HTML, CSS, and JavaScript, AMP pages can significantly speed up loading and potentially achieve higher search rankings.
Applicable scenarios: Content based websites such as news and blogs may consider using AMP.

User Experience (UX) Optimization
Core idea: User centered, providing a smooth and intuitive operating experience.
Optimization method:
Reduce page jumps: Try to complete user operations within a single page to minimize the number of jumps.
Optimize fonts and colors: Ensure clear and easy to read text, and comfortable color matching.
Provide offline access: Use technologies such as Service Worker to provide offline access functionality and improve user experience.

testing and monitoring
Importance: Regularly test and monitor the performance and user experience of mobile pages, promptly identify and resolve issues.
Tool recommendation:
Google Mobile-Friendly Test： Test the mobile friendliness of the page.
Google PageSpeed Insights： Analyze page loading speed and provide optimization suggestions.
Google Analytics： Monitor the behavior and conversion status of mobile users.
Through the above strategies, the website’s user experience and search ranking on mobile devices can be effectively improved, thereby achieving better Google optimization results in the era of mobile first.